Advertising Persuasive Paper - 1661 Words

The reality of advertising is right under our noses and in front of our eyes. Wherever we are or whatever we are doing, the fact is we are likely to be surrounded and influenced by advertisements. Shakespeare advertised his plays, of course, but not in the commercial sense we know today. For more than a hundred years, though, commercial advertisements for products and services have been vying for the attention of the consumer. Those businesses found that the bigger and bolder the claims they made, the more people bought their products and chose them over the competition. The fiercely competitive businesses of advertising and marketing were born. Today those businesses alone are worth billions and even trillions of dollars. They†¦show more content†¦We yearn for the car that will make us more macho, or the watch that will exude professionalism and taste. We will buy anything, it seems, to make us suave and sophisticated and the envy of all our friends. Its worth realising that they are very shallow friends indeed if they judge you by what you own rather than on your personality. Do you really need friends like that? We are being manipulated, on every street corner and every moment of the day and its going to get worse. Internet advertising, once only a fraction of all advertising is set to become the biggest business in the world. This wont just apply to pop-ups or banners, it will apply to personal advertising aimed and directed at you personally. It will be based on the mathematic boffins who are now employed by the marketers. They are, at present, working out your spending patterns and studying your lifestyle habits based on your search engine enquiries and surfing habits. You can expect to be subjected to nearly one thousand online marketing messages each day and every one will be set to appeal to you personally. The fact that our lives are saturated by advertising seems to worry only a few people. The rest of us just shrug and think that is how it is supposed to be. Yet whatever and however you feel about it, advertising is impossible to avoid. Marketing companies in response to so called ‘ad clutter or ‘ad fatigue set about findingShow MoreRelatedThe Ethics Of Persuasive Advertising1278 Words   |  6 PagesEthics of Persuasive Advertising Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is anRead MoreAmericas Smoke Screen-Portion Essays1168 Words   |  5 PagesMcDowell-Bryant) This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. OtherRead MoreMarketing Strategies For The Sales Force754 Words   |  4 Pagescommission and salary. My goal there was not just to ring people up on the register, but convince people of the importance of a healthy lifestyle and the convenience of buying home exercise equipment to avoid going in to a gym. â€Å"Information and persuasive content can be combined in the form of an appeal to provide a basic reason for the consumer to act† (Kerin, Hartley, Rudelius, 2012, p.212). On most weekend s I would use my sex appeal by running on the treadmills to get a curious woman excitedRead MoreThe Ladies Room Commercial By Secret Deodorant1601 Words   |  7 PagesAmerica and the brand exclusively caters to females. One of the most famous advertising statements ever made by secret is the slogan â€Å"strong enough for a man, but made for a woman†. The brand has established itself as a brand of empowerment for women across the country. Because this commercial comes from a brand that has a strong history of feminism, the message â€Å"there is no wrong way to be a womn† is far more persuasive. Secret has the credibility to make such an impactful statement because theyRead MoreChildren s Purchasing Decisions Are Affected By The Persuasive Nature1496 Words   |  6 PagesChildren’s purchasing decisions are affected by the persuasive nature used in advertising. I do not think anyone would argue the effectiveness advertising has on children. You can do an experiment all on your own by asking any 5 year old who the Vice President of the United States is. You will more than likely get a wrong answer if they give any answer at all. Now try asking that same child about any character that is associated with any major brand of cereal and I think you will probably be impressedRead MoreAdvertising And Their Influence On Children1516 Words   |  7 PagesEthics in advertising and their influence on children: Introduction Advertising has grown massively due to the expansion of technology and this has transformed the advertising industry. Organisations are spending heavily in advertising to differentiate their brands and cut throat competition among advertising companies is a priority. However, in this race for standing out, advertisers and marketers might overlook the ethical policies. Ethics in advertising has become critical in today’s scandalRead MoreAristotle, The Greatest Thinkers Of All Times Essay1197 Words   |  5 Pagescharacter. Aristotle calls them Ethos, in which is used to describe the ideas and beliefs that characterize the community, Logos in which using logical arguments, scientific method and proof to persuade and Pathos, is a purpose of presentation, advertising and pity for persuasion. Furthermore, these aspects can also be found in outside sources such as advertisements, medias and people trying to persuade others like candidates or running from something that needed to persuade to win. 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The increment on the amount of garbage could affect either with the development new diseases by the animals, or the increment of the tuitionRead MoreEssay on An Analysis of Two Leaflets971 Words   |  4 Pagesfrom explaining things to persuading you to give money to charity or vote for a certain political party. In this essay I will compare two different media texts. They are both persuasive leaflets: the first trying to get you to chose to rent a McCarthy Stone retirement apartment, the second is advertising hiking holidays in Ireland. The former of these leaflets came through my letterbox, and is aimed at retired pensioners. The latter, I got from a travel agency. It is

Using Christian Principles And Concepts From Our Textbook

In week 6, I will be reviewing a project manager’s role in creating training materials, using Christian principles and concepts from our textbook. A task was given by my supervisor Marge that entails creating training materials that the company’s trainers will use during training sessions. There will be parts 1 and 2 to help guide the materials that will reflect and embody Christian principles of an organization and concepts from our textbook that the staff will be studying; this was requested by a client. In my conclusion, I will wrap up with an overview of what information I gathered during my discovery of the training materials being used, principles and concepts from the book of Nehemiah and our textbook Kloppenborg’s Contemporary Project Management. As I imagine myself as a project manager for a large, multi-national management training firm I wonder what it would be like. The company I’m working for has a task for me to create Part 1 and 2 train ing materials for the â€Å"Making Masterful Managers.† The client has requested to instill Christian Principles and project management skills from Kloppenborg’s textbook. How will I know where to start? And what information will I use? I will start by using the Kloppenborg’s Contemporary Project Management concepts from the beginning. First-- introducing the concept of project management and organizing projects. Secondly-- project selection and prioritizing, the organization structure, culture and role (Kloppenborg,Show MoreRelatedHow I Have Learned As A Student Essay1426 Words   |  6 PagesThis paper explores the various methods I have learned as a student in the introduction to research course. The skills and methods taught in this class have been presented through course textbooks, online articles and videos, and interaction with the professor. 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Gregorik Andras Essay Example For Students

Gregorik Andras Essay I. Thick fabric II. Stoicheia III. Three types of prose narration IV. The Augustan novel V. Conclusion no matter what kind of pleasure may await his senses, unless it serves exclusively the glory of God, he needs to cut it off of him, giving it up out of his love towards Jesus Christ 1 I. Taking its time to establish a radically theological point of view, this essay aims to apply it to the body of novel literature in 18th century England, probing and inquiring it whether it is in support of Christianity as laid down in the New Testament or not. It assumes the stance of an advocate of the narrow path, the strict and unforgiving measuring scale of those few taking the Christian way of life truly seriously. Thus, the arguments and deductions featured herein which are the actual purpose of the piece may well strike materialist and novel-advocate minds as unnotable and subjective. The author, on the other hand, is firmly convinced on the grounds of faith that the conclusions to come are as objective as it is possible, being based on the revelations of the Holy Trinity. All views and opinions featured are his own except where signified. First of all, we may start the discussion with an analogy that sets the mood and aligns the frame of mind to the possible uncommonness of the argument system to be introduced. The images of this analogy will also come handy later and might ease the essays overall understanding for those unaccustomed to the exclusively religious take on life. Picture, if you will, a high wall and thousands of bricks it is comprised of; now picture one of the single bricks coming to life, finding itself as part of the wall. This brick in the wall is unable to measure the dimensions of the structure it was built inside. In case it could come loose and jump out of the wall with the help of a supernatural force, it might be frightened at the sight of the oppressive building it used to support for long and vow never to return to it, but serve its saviour instead. The only means of establishing a distance between the Truth and human cultures tailormade truth we indulge in does not seem to be any of the traditional manmade tools for extracting and gathering knowledge: psychology, sociology, philosophy and their clever alloys leave us running in circles when seeking the cure for all the ominous signs and phenomena in our society. The only means seem to be the one science which was initiated by Someone other than man: theology. The liberated brick from the wall, now supported by God, might arrive at the following conclusion while gazing at the building: something is inherently wrong with this structure. Junk relationships, junk ideals and junk goals form the cornerstones of peoples lives, while they are walking about with a wide plastic smile and are made to believe that they are following a flawless, unquestionably great life-scheme that will lead them to permanent happiness. Better yet, they are already following it. The brick would now feel terribly sorry for all his ex-fellows still in the wall in oblivion. He would keep on contemplating: this is not a new issue at all, tracing back to ancient Rome, and even further back in time, perhaps right down to the original sin. What can be said for sure is that by the Eighteenth Century human culture had finally become something that has nothing to do with Gods original purpose for mankind. Slowly but surely, we have defined a value system that makes society appear more and more similar to a Satanic cult when compared to the authoritative systems of ancient times: those of Greece, Judaism and Christianity. Now Satanic cults especially those masquerading as righteous organizations utilize the methods of brainwashing, mass deception, hypocrisy and driving devotees to commit ever worse sins, while making them believe that they are on their way to personal and social fulfillment. It is as if mans culture has become a hermetic homeostasis created by his weakness and tunnel vision based on materialism. According to God, children need to be connected to Him mentally and emotionally in order to get to know life and gather experiences with His guidance. Now young people born into this society are first of all cut off and pulled away from God and then treated with internalized skills instead, which are needed in the process of linking them with a set of sophisticated, prefabricated pleasure hooks, designed to bind them into this homeostasis. The thick fabric of both high and low literature, education and upbringing swiftly builds up these devices in the children, and the devices start to function as pleasure hook receptors from a very early age. Those affected with them become active seekers and users of a range of activity packs: shopping, dating, sex, polite conversation, travel, newspapers, sports and so on. As exaggerated as it may sound, these packs have the power to permanently claim ones soul for the fee of some pleasure. They are subject to constant propagation, glorification and accentuation from the part of this thick fabric, which is the reason why young adults quickly develop the conviction that these comprise the essence of being. They are persuaded to feel that they are alive only as much as they pursue these activities. The infinite domain of life, where this fabric grows thin and finally disappears and where the liberated brick is now happy to fade into remains in hiding from them. To illustrate our point even further, we may also turn to a parable by Simone Weil2, mystic mind of the early 20th century. The world is a labyrinth, she explains, and the opening of this labyrinth is none else than the beauty of the world, alluring all of us to enter. And we do enter, during the beginning of our life, enchanted by the beauty of the world. After a few steps, however, we come to realize that this beauty is frayed and quickly dissolving before our eyes. The tunnels of the labyrinth destroy its memories and the original opening is nowhere to be found. All of a sudden we feel completely alone, wandering lonely, losing the help of everyone important to us, losing even our sense of ourself. We do not know anymore if we are actually progressing or just circling around ourself. Most of our fellow wanderers give up their unsung struggle without the slightest bit of knowledge on their situation. Changing Things for the Better EssayIt is a sort of lying that makes a great hole in the heart, at which by degrees a habit of lying enters in. 8 This statement needs even less comment. He had taken up the godless profession of novel-writing out of pressure of his circumstances, financial and social. Our interest in him in this essay is based on the fact that he was one of Christian upbringing and his apparent aim in his first novel, Robinson Crusoe, was to take Cervantes genre and try to apply it to sacred means; we shall examine if he managed to create an example of the secondary narration. Robinson Crusoe was supposed to be a parable on the way a once loyal believer becomes entangled in mundane affairs he becomes a wealthy merchant that eventually entrap him he wrecks his ship but is finally saved by the grace of the Lord the end of the novel. Since the subject is entirely secular to begin with, the conditions for our criteria are not given a chance. Furthermore, Defoe himself becomes mundanely entangled during the course of writing: his complicating of things with circumstantial physical details is far from good Christian writing. An even more serious objection is that an undercurrent of non-religious values pervades every page: we see Crusoe rewarded by life for his sins; it is told that he was born into the middle station of low life9 only to emerge later as a rich slave trader by untold suspicious means. Also, Crusoes acts manifested in the novel are less than Christan-like: he decides to sell the Moorish boy who saved his life for sixty silvers; later, he seems to treat Friday in a condescending, unequal manner that Defoe does not condemn. We may now argue that Robinson turned out to be Defoes sub-conscious celebration of stoicheia that found a new ally in Englands Augustan tendencies. The novel, then, is to be written off as third rate and harmful. We now promptly turn to Moll Flanders which is regarded as the authors best novel. Sadly, the moral bankruptcy of this prototype of the British social novel is even less debatable. Centering on a basically amoral woman, it tells the long-winded story of how almost all the characters in her life adored and admired her while she kept treating them with dishonesty and abandon. The neglectment of Molls bloodchildren by both her and the author is beyond words and gives reason enough in itself to classify the book as base literature. In the end, Molls stolen goods formed the basis of her wealth and harmony. Jonathan Swift was picked also based on his well-documented affiliation with Christianity and his attempt to create a decidedly sublime theological satire in Gullivers Travels. Deemed by critics as one of the key Augustan novels, the first books are regarded as less controversial and less serious than the last one on which we are focusing. The first books, in fact, are peripheral in their lengthy examination and caricature of human affairs, and are not fit to Christian consideration. The last book presents the land of the Houyhnhms and the caveman-like Yahoos, and isolated from the rest of the novel almost makes it as secondary narration. The problem, again, is the substitution of Biblical imagery with complete fiction. As a blameless Irish clergyman, Swift is less suspect of being a covert advocate of stoicheia than Defoe; he fought his daily battles with his pre-industrial environment, a war reflected most notably in this last book of his novel. His faith seems to be strong, which is one thing. His Gulliver, even at its best, does not relate directly to the Scripture, which is another thing, equally as important. He made up an imaginary world instead which has much to say to the unwitting secular individual, but still comes off as a misapplication of his faith. It is the final deduction that makes this last book slightly noteworthy: Swift argues that man has the likeness of Yahoos due to the original sin and he needs the Christian miracle to escape his beast-like identity. In the process, he must avoid becoming the likeness of the Houyhnhms who represent the lifeless, logic- and reason-based reality of the Augustan era. Samuel Richardson easily surpasses the previous two in psychological depth and character forming, but also reaches new lows in hypocrisy and exploitation. As D. H. Lawrence remarks, Boccaccio at his hottest seems to me less pornographical than Pamela or Clarissa Harlowe. 10 We include Richardson because it is inevitable in any discussion of the 18th century novel. His Pamela is a prime example of the lengthy third rate narration type. It sets up the theme of virtue rewarded, then lingers endlessly on episodes of thin-veiled pornography as a landlord goes on and on in his attempts to seduce a young maiden whose dreams are filled with ideas of rape, but whose waking moments resound to prate about her honour11. Pamela is hailed to this day as the first truly complex psychological novel, which is a praise irrelevant to our system of values, as being complex and analytical makes no sense in case of the exclusion of the Divine. In Clarissa Harlowe, this kind of hurtful secular complexity is taken even further, to the point of sickly obsession, with the whole tumult ending with the death of the protagonist. V. The examination could go on for several pages, from Fieldings Joseph Andrews to Smolletts Humphrey Clinker, but the point is made clear: the novel genre in general, including its 17th century South-European forefathers and its 18th century British pioneers, is of secondary value at best when it comes to the all-essential questions of life. These questions are fully covered in the one book that embodies the category of primary narration. Any subsequent specimens of epic prose narration are potentially damaging or at least irrelevant which, in this context, also qualifies as harmful. Unfortunately, the masses advocating and fervently reading the ocean of secular novels which are in no case second, but third rate material are the equivalents of the lost wanderers in Simone Weils labyrinth, or the oblivious bricks in the wall in our other analogy. The thick fabric of hexing stoicheia might never grow thin for them.

The Woman in Black free essay sample

A London Particular The Second chapter of Susan Hills chilling novel, The Woman In Black, is host to some of the conventional gothic aspects found in such ghost stories. The focus of this essay is the first eight paragraphs of the second chapter. Story telling lies at the heart of this novel and there is definite mix within the story of new and old ghost stories which would allow Susan Hill to select what she would have thought to be essential components of a successful ghost narrative. A London Particular’ imparts a strong sense of place, mood, season and of the elements to the point that our main character, Arthur Kipps, is very effected by the various scenarios; whether it be sunny in the open or dark and cloudy. These senses mean the traditional ‘haunting’ fundamentals; an isolated house, narrow empty streets at night (lonely churchyards and convents later on), are heavily relied upon. We will write a custom essay sample on The Woman in Black or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Past the lonely house of chapter one, ‘A London Particular’ begins on a normal Monday afternoon in November. Arthur Kipps is making a routine journey to work through London; something he has done every day for a very long time. However, within the first sentence, a crucial ghost story element forms. The fog. The fog is powerfully atmospheric, beautiful and sinister all at the same time as it rolls across the usually busy streets of London. The other intimidating fact is that London is usually a civilized, safe place. With the appearance of the fog, it makes London a much more insecure place. These are the earliest sign of a ghostly nature in the book as the fog mystifies and ‘empties’ the busy avenues by obscuring everyone’s sight, hence creating a mood of uneasiness and mystery as one never knows who’s out there and where. I believe that the beginning of the second paragraph in chapter two is one of the most effective passages at creating a spooky and ghostly setting on the roads of London. It reads like a typical gothic scene maker, creating a very unwelcoming and deserted place of an area which in the broad daylight would typically be bustling with commuters. The winter season tops this off with the coldness and bleakness of the surrounding; the trees are bare and lanky and the chilliness has reduced crowds further. Susan Hill personifies the fog itself, manifesting it into a creature of its own, consuming those who venture into it. She refers to the fog being evil, able to choke and blind. This almost suggests that the fog is a murderer, promoting the mounting terror of the book. Arthur Kipps begins to feel a little uncomfortable with the developing darkness shadowing what little was left visible by the fog. We know by this point in the book that Arthur Kipps’ mood is influenced heavily on the weather and hence the growing darkness compounded with the bleakness of winter disturbs his well-being. He describes it as â€Å"the fog confuses people, as they would be blindfolded and spun around†. The next valuable point was the fact that he has a sense of foreboding about the journey he is embarking upon; some sort of sixth sense. This is where the first clairvoyant behavior is experienced or mentioned. As mentioned before, Arthur Kipps is severely affected mood-wise by the weather and hence he feels a little depressed at this stage and seems to be focusing around negatives. However, even though the weather has depressed, Arthur seems fairly perpetual, keeping his calm. Curiosity seems to strike him more than anything and the want to understand what the fog desires to obscure is present in him, thus adding a detective fiction feel to the passage as well. Maybe, the fog was a sign of what was yet to come? Darkness, mystery and the feeling of being lost. The eighth paragraph boasts a description of the street lights which can only be read like a hell-like scene; with inferno like circles, flares from basements, the flickering light of the lamplighter, red-hot pools of light from chestnut sellers. Each of these descriptions makes it eventual reference to the famous cliche of a demon boiling people in a large cauldron of tar. This imagery further agrees with the gothic convention within the book. Also in this section is a clear reference to some of the key senses; the sulphuric taste of the London fog, the burning smell of roasting chestnuts and the sight of ghost-like figures swaying in and out of the fog. The last paragraph shows chaos and disorder within a civilized community which clearly links to the feeling of uneasiness, confusion, fret and horror. All common elements of a gothic novel. Also in this paragraph is the very first reference to a ghost. Arthur Kipps describes the figures weaving in and out of the fog as ‘ghost-like’ because of their mouth and lower faces muffled in scarves, veils and handkerchiefs. This ghost reference again sets a tone of foreboding for what is yet to come into Arthur’s life. It also foreshadows Mr. Daily’s apparent description of Arthur Kipps ‘whistling in the dark’, completely oblivious of the real dangers that surround him. In many typical ghost/gothic stories, light is generally there to resemble peace and calmness; almost angelic. Similes are also present in this paragraph, for example; ‘†¦were like ghost figures’, adding to the descriptive tone of the passage. However in the end of the paragraph, Arthur Kipps describes the people walking in and out of it becoming ‘red-eyed and demonic’, destroying this sign of calm and replacing it with the evil tone we have become all too familiar with. ‘A London Particular’ sets a typical gothic, ghost-like scene with the fog, darkness and demonic features within nearly every aspect of the area. The sense of foreboding is definitely there and with the benefit of hindsight, we can clearly say that the London Particular was a warning sign for Arthur Kipps not to embark on the job at hand. However, he does.