The Heart of Darkness: The Great Human Disease :: Literary Analysis, Joseph Conrad

It is easy to look at others and see their faults and weaknesses, but it is hard to see the same vices in ourselves. In the novella Heart of Darkness, by Joseph Conrad, this universal human flaw can be seen in the character of Marlow. While it appears that Marlow escaped the darkness, really he remained just as lost in the wilderness as the rest of those involved. The truth is that Marlow was not the exception. He may have escaped Africa, but he did not escape the darkness. Marlow thought that he had only â€Å"peered over the edge† (pg. 119), seen into the darkness, when really he had fallen into it. He had been seduced by the snake. It should have been obvious to Marlow that there was something wrong with this company. There were countless clues right in front of him. Nothing was masked or hidden, made to appear wholesome. First of all, the way that he got the job was something that should have raised suspicion. The previous captain had died â€Å"in a scuffle with the natives† (pg. 12). That bit of information should have made Marlow reconsider taking the job or at least raised some questions concerning the circumstances of the â€Å"scuffle.† Aside from how he got the job, from when he first set foot in Brussels, Belgium, Marlow saw so many off-putting things. He describes the city as a â€Å"whited sepulcher† (pg. 14)-a symbol of death. It is a biblical allusion from the book of Mathew. In a passage Mathew describes â€Å"whited sepulchers† saying that they â€Å"appear beautiful outward, but are within full of dead men's bones, and of all uncleanness† (Matthew 23:27). The fact that Marlow recognizes this shows that he is not completely ignorant to the truth about the company. Then he walks into the company’s office positioned on â€Å"a narrow and deserted street in deep shadow† (pg. 14), and he sees these two women knitting black wool, looking as though they were â€Å"guarding the door of darkness† (pg. 16). Basically everything was telling him not to go behind those doors-not to take the interview-and Marlow chose to do it anyway. At one point Marlow even says it was as if he â€Å"had been let into some conspiracy,† into â€Å"something not quite right† (pg. 15). Clearly, Marlow knew that there was something nefarious about the whole business, and yet he took the job just the same, thus disproving his innocence in

Chinese Philosophy and Poetry Essay

Chinese Philosophy and Poetry One of the most prevalent beliefs of the Chinese philosophies is that men are born good. People are naturally good unless they fail to develop their feelings and senses. Confucianism teaches that a lack of knowledge can be the cause to evil. In Poem 238, a woman named Chiang Yuan gave birth to the human race by sacrificing and praying to God. She bore her child easily because she sought after blessings from God. Confucianism teaches that good things will come to those who are good and do good. A. N. Whitehead’s quotation of a Cambridge vicar says, â€Å"For well-conducted people, life presents no problems. † The mother in the poem seemed to be well-conducted and therefore she was blessed with a painless, easy childbirth. It says that God gave her ease and blessed her because he was pleased with the sacrifice and prayer. The poem paints a picture of how even the animals protected the baby. This might be because of their view of being born flawless and without evil. This baby was protected by the animals because there was no evil in him. Hou Chi, the baby boy, grew up to be a wise man and continued to be blessed and prospered through his crops and farming. He would be considered to be the â€Å"superior man† because of his moral wisdom and his ability to tell right from wrong. Because he lived by his mother’s example and gave sacrifices to God, good things came to him. The power of moral example is strongly shown here. His mother first taught him the importance of sacrifice and prayer and through that, he learned to do the same and show respect and fear God. Another philosophy is the importance of filial piety and reverence. Parents are revered because they give life to their children and sacrifice much for them. The child brought honor to his mother by keeping her religious traditions. God was pleased by his actions and blessed him his entire life. This is a very ideal form of what a man can be like, but it is very unrealistic. If man were actually born good, then evil would not have such a major influence and affect everyday lives.

Marketing plan for Commonwealth Bank Essay

Commonwealth Bank is the largest of Australia’s big four financial service providers. At present, the Bank offers a range of award credit cards to, both, retail and corporate sectors. Profitable growth in retail and corporate card segments is a key part of the bank’s strategic direction. The main differential between cards is centred around fee structures, with little difference between them that is obvious to most consumers. The award scheme points can be redeemed for air miles, gifts and vouchers. Under this initiative, the Bank plans to set itself apart from the rest by launching a new credit card, which will allow clients to assign their award points toward a not for profit organisation. This initiative also creates a whole new paradigm within which cards are compared by prospective consumers, and puts the Bank at the very fore front of the credit card market. This card is unique, and is not currently available from other financial service providers in Australia. Research indicates there is a high demand for a socially responsible and ethical approach to banking. As such, the new card appeals to the growing philanthropic market in the retail sector. For the corporate sector, it reflects positively on their contribution in the community. CBA will utilise its current market penetration, strong brand image, management experience and distribution channels to ensure the card compliments their existing product suite. Profitable growth, retention of clients and an increased share penetration index have been forecasted as a direct result of bringing the new card to market. CBA has strong brand recognition. It is voted number 59 in the 2010 Forbes â€Å"world leading companies† Top 500 Brands survey (Forbes Magazine, 2010). The bank views its brand as its most valuable asset. Despite CBA having a strong brand image, banks in Australia remain unpopular. Consumers perceive the big four of price gouging; particularly so, as the banks delay or fail to pass cuts in the interest rate. Credit card retention and acquisition, in both corporate and retail sectors, is a key part of the bank’s profitable growth strategy. CBA plans to expand the credit card awards portfolio with a new product. The new card enables retail and corporate clients to automatically transfer award points to cash donations for non -government organizations (NGOs) and charities. This card is to be branded CBA’s â€Å"Community Card†. This positions CBA as a market leader and the first financial institution to introduce such a product into the credit card segment. CBA stands to gain significant competitive advantage. The new credit card stands to assist CBA’s corporate clients with their social responsibility obligations. A Harvard Business Review 2006 article notes â€Å"government, activists and the media have become adept at holding companies to account for their activities. Myriad organizations rank companies on their corporate social responsibility (CSR) and, despite sometimes questionable methodologies, these rankings attract considerable publicity. As a result, CSR had emerged as an inescapable priority for business leaders in every country† (Kramer, 2006) For the personal card holder, it is a vehicle to give back to the community. A survey conducted by Givewell noted that philanthropy is on the rise and estimated that, in 2009 Australians contributed over $1.8 billion total donations (Givewell, 2010). The Australian Taxation office notes that philanthropy is at its highest ever recorded. In the 2010 tax year, there were 4,649,646 recoded deductions for gifts and donations in individual tax returns. In 2009 there were 4,400,786 recorded dedications, a growth of 2.064 per cent in a 12 month period (Australian Taxation Office, 2012) 1.2 Background data on credit card market In the wake of the global financial crisis, many overseas banks have increased their credit scorecards and are reluctant to take on additional unsecured debt. The Australian credit card market is in good shape when compared with these overseas markets. This is due to prudent lending practices and the government’s credit card regulation reforms. Craig James, Chief Economist for CommSec, notes that we have a responsible population when it comes to credit card debt behaviour. â€Å"Aussie consumers pat yourselves on the back – you’ve mastered the plastic fantastic. People are using their credit and debit cards as much as they ever did, but smartly. Aussies are using their credit cards, but paying off the debt by the due date† (James, 2012) 1.3 Competition Strength in market makes the credit card sector a popular strategic choice for growth in the finance sector. Banks are able to charge annual fees and interest rates that generate a high level of profit. CBA’s main cards competitors are ANZ, Westpac and National Australia bank in the retail market and Amex, ANZ and Westpac in the corporate card sector. (Reserve Bank Australia, 2012) Strong competition for business has led to a spike in enhanced loyalty programmes and rewards for new and existing customers. Presently, there are no corporate or personal awards credit cards in the market that allow customers to cash their points as donations, with two main types of award programmes available. The first is the ability to accrue and redeem frequent flyer points for travel. The other allows clients to earn points to redeem gifts such as home appliances, supermarket and, department store gift cards and petrol vouchers. Predominantly, corporate clients opt out of enrolment in awards schemes, due to fringe benefit tax implications for employees. The issue of who owns the points, employer or employee, is one that is yet to be solved. Both external and internal market research has seen a decline in retail clients selecting cards with awards. The majority of customer feedback collected at point of credit card application has confirmed that there is a lack of perceived value in these programmes. 1.4 Distribution CBA personal credit cards are currently sold through the branch network, online and over the phone. A customer is able to apply for, or upgrade a card, 24 hours a day. CBA utilises the same distribution channels for its corporate clients, with the addition of a dedicated relationship manager. 2.0 SWOT analysis The following SWOT analysis helps to understand key strengths and weaknesses of the new credit card. It also describes opportunities and threats of the product, in both, the retail and corporate segments. Strengths Weaknesses * Reputation * Industry experience * Existing market share * First mover advantages * Distribution channels| * Costs of bringing new product to market * First mover risks and disadvantages * Little known about not for profit / community groups (not core business)| * Increased market share * Product embraced by customers / Improved customer satisfaction * Improved brand equity and brand loyalty * Increased profits and shareholder value * Enter new market segments * Convert switchers to CBA| * Changing customer tastes and demographics * Government policies * Product easily replicated by competitors * Threat of substitutes through non-bank lenders (store cards)| Opportunities Threats From the SWOT analysis, the most important issues to consider are: how CBA will adapt the product and remain competitive against substitutes, and other banks copying the product. CBA must monitor the market closely to avoid a price war between competitors. The key opportunities will be capturing new clients in a new market and the competitive learning gleaned from being the first to launch the product. 3.0 Financial objectives Using the 2012 Annual Report as a baseline, CBA has set targets for sales volume, market share and profit for the 2012/2013 financial year. (Commonwealth Bank Australia, 2012) There is strategic congruence of sales targets, marketing strategy and the overarching organizational strategic direction of profitable growth. 3.1 Sales volume * Achieve a minimum 4% growth in new card sales, initiated by branch staff in the retail market before 2012 / 2013 end of financial year. * Achieve a minimum of 3% growth in new card sales from remaining retail distribution channels (phone and online) before 2012 / 2013 end of financial year. * Increase corporate card sales by 5% in 2012 / 2013 financial year. * Migrate 20% of existing non awards corporate customers to the new product by December 2014. * Increase transaction volume of credit card book by 15% this financial year. 3.2 Market Share * Increase retail market share from 32% to 37% in the 2012 / 2013 financial year. * Increase corporate market share from 12% to 17% in the 2012 / 2013 financial year. * Decrease customer attrition rate by 15% across both sectors by the end of the 2012/2013 financial year. 3.3 Profit * Additional $364 million in lending fees collected in late payment and annual fees across from the retail sector. * Additional $453 million in lending fees collected from corporate clients in late payment fees, annual fees and customer maintenance fees. * Increase credit card interest earnings assets from 12.71% yield to 20.00% yield, both sectors combined. 3.4 Break Even Analysis The break even analysis indicates that 500 new cards must be sold across each segment every month to break even. As staffs become more experienced in selling the product and the consumer more familiar, the costs should decrease in line with the experience (Kotler, 2008) curve. Less money will be spent on training employees and advertising. Fewer products will need to be sold in order to break even. 4.0 Marketing segmentation and positioning Both the corporate and retail markets have been divided into segments. Niche marketing was considered due to the specificity of the Community Card however, CBA is prepared to take an educated risk by marketing to a wider group as, internal research indicates, it has a large credit card customer base with homogeneous preferences. â€Å"Aggregate enough minority tastes and you will often find a new market† (Anderson, 2006) 4.1 Corporate market segments * Heavy users and non- users of CBA’s current corporate card offering. * Organizations with a minimum of 50 employees and an annual turnover of a $500k minimum. * Primarily but not limited to white collar industries such as: advertising, human resource management, department stores, large scale hospitality clients (hotels) and travel agents * Organizations with highly centralised purchase decisions. * Companies seeking an edge on their competitors through improvement and / or diversification into social responsibility. * Not for profit organizations 4.2 Retail market segments * 35 – 49 and 50 – 64 year olds with a 54% clustering around the 50 – 64 age bracket. * Annual income in excess of $75k per annum. * Professionals, managers, executives and business people who are accomplished in their fields * People with a tertiary qualification. * Upper middle and upper class. * Native Australians (individually focused as opposed to collectively focused). * Culture orientated and socially aware. 4.3 Target markets People and businesses who want the freedom and flexibility a credit card provides, and have an emotional connection to making the world a better place, or a desire to improve their sustainability image. Corporate: * Corporate social responsibility * Flexible payment options * Ethical * Sustainable image * Community Retail: * Freedom * Flexibility * Social responsibility * Sustainability / give back * Ethical 4.4 Positioning CBA will position itself as Australia’s socially responsible financial services provider with a passion for community. A bank that understands the bigger picture. By being first to market with the new product, CBA signals that it is different from the other banks. It is a bank that is dedicated to offering both retail and business customers an alternative, an avenue to give back to their elected cause, NGO or community group. This position will be enhanced through training its 38,000 employees to act as ambassadors on the features and benefits of the Community Card. 5.0 Marketing strategy and the marketing mix 5.1 Marketing Strategy The first step in the marketing strategy is to make new and existing customers aware of the new product and how it will benefit the community. CBA’s message is that it is the ethical financial services provider, selling Australian’s the chance to give back to the community. The Bank plans to lead by example, offering the new product to its employees at a discounted rate. This will also allow for market testing and feedback. The Bank will communicate this message to its retail clients through local area marketing, television, radio and advertisements in selected newspapers that appeal to the target customer. The message for the corporate client is the same however; relationship managers will target potential clients through business development activities. 5.2 Product The product is to be sub-branded and operate on the MasterCard network. MasterCard is selected as it is accepted in 30 million locations worldwide, appealing to the target market’s desire for flexibility. With the acceptation of the awards programme, the new card has similar features and benefits to the existing suite of awards cards. According to the Innovation Bell Curve (Rogers, 1962), the familiarity of known features and benefits will assist in early adoption. The product will be popular with innovators. It is the first of its kind. 5.3 Pricing The pricing objective for the retail segment is maximum profits. The corporate pricing objective is maximum market share, as previously mentioned CBA only holds 12 percent of the market. Mark up pricing will be used in both the retail and corporate markets. The new product is exclusive as it is the first of its kind, distinctive and there are no readily available substitutes. These factors make both markets less price sensitive. The Bank has selected a high value strategy for the retail market. The annual fee for the card will be $65.00. This fee represents the midpoint in the total cards market. The debit interest rate on the card will be set at 21.59 percent per annum, slightly higher than the total cards market average. Retail customers will view this price as good for them and good for the community. CBA will also use a high value strategy for its corporate clients. The fee structure will differ slightly from retail as it includes a $130.00 annual fee and a $15.00 additional card fee per employee. The debit rate of interest remains the same as the retail card. This will prevent corporate clients from using their personal credit cards to save money on purchases. 5.4 Place CBA’s current distribution channels have significant competitive advantage in the banking marketplace. The bank has more branches; ATM’s and calls centers than any other bank. The website www.commbank.com was recently voted the most visited website in Australia in a report published by Neilson Consulting (AC Neilson, 2012). Given the age demographics of the target market, CBA will leverage off its staff in branches and relationship managers by using a direct to customer distribution model. This provides the opportunity for potential and existing customers to ask questions and clarify any areas of interest. CBA feels this is important to the target market. The Bank’s website is to be updated with a quick fact sheet on the new card, an award points calculator, information detailing the work of the eligible NGO’s and charities, and frequently asked questions. Call center staff are to receive specific training. Upon approval, clients are expected to receive their card within five working days. 5.5 Promotion CBA will reach both target audiences through online advertising on the CommBank website, radio advertisements, and television and newspaper advertisements. Some mass marketing will be used to target corporate customers through direct mail outs. The end of financial year is an important time for promotion in both market segments. In retail, 30 June is when people do their tax returns and claim back deductions for gifts and donations. For corporate clients, the new financial year represents a clean slate and the opportunity to pursue different ideas for the business. When promoting the new Community Credit Card, the Bank will position itself as being unique, ethical, flexible and fair. 6.0 References AC Neilson. (2012, January 15). Most Visited Websites. Sydney, NSW, Australia. Anderson, C. (2006). The Long Tail. New York: Hyperion. Australian Taxation Office. (2012). 2012 Taxation Statistics. Australian Taxation Office. Forbes Magazine. (2010). World Leading Compaines. Austrade. Givewell. (2010). Givewell Statistics. Retrieved october 06, 2012, from Givewell: http://www.givewell.com.au/statistics.asp James, C. (2012). CommSec Economic Insights. Commsec. Kotler, P. (2008). Marketing Management An Asian Perspective. Jurong: Prentice Hall. Kramer, M. P. (2006). Strategy and Society. Harvard Business Review. Reserve Bank Australia. (2012). Bulletin. Reserve Bank. Rogers, E. (1962). Diffusion of Innovations. United Kingdom : Simon & Schuster International .

The Hunters: Phantom Chapter 27

The next morning was another hot one. The air was so thick and humid that just walking down the street felt unpleasantly like getting slapped with a warm, damp washcloth. Even inside the car with the air-conditioning on, Elena could feel her usual y sleek hair frizzing from the humidity. Stefan had turned up at her house just after breakfast, this time with a list of herbs and magical supplies Mrs. Flowers wanted them to find in town for new protection spel s. As they drove, Elena gazed out the window at the neat white houses and trim green lawns of residential Fel ‘s Church as they gradual y gave way to the brick buildings and tasteful store windows of the shopping district at the center of town. Stefan parked on the main street, outside a cute little cafe where they had sipped cappuccinos together last fal , shortly after she'd learned what he was. Sitting at one of the tiny tables, Stefan had told her how to make a traditional Italian cappuccino, and that had led to his reminiscing about the great feasts of his youth during the Renaissance: aromatic soups sprinkled with pomegranate seeds; rich roasts basted with rosewater; pastries with elder flowers and chestnuts. Course after course of sweet, rich, heavily spiced foods that a modern Italian would never recognize as part of his country's cuisine. It had awed Elena when she realized how different the world had been the last time Stefan had eaten human food. He had mentioned in passing that forks had just been coming into fashion when he was young, and that his father had derided them as a foppish fad. Until Katherine had brought a more fashionable and ladylike influence into their home, they had eaten with only spoons and sharp knives for cutting. â€Å"It was elegant, though,† he'd said, laughing at the expression on her face. â€Å"We al had excel ent table manners. You'd hardly have noticed.† At the time, she'd thought his differences from the boys she'd known – the scope of al the history he'd witnessed – was romantic. Now†¦ wel , now she didn't know what she thought. â€Å"It's down here, I think,† said Stefan, taking her hand and returning her to the present. â€Å"Mrs. Flowers said a New Age store has opened up and that they should have most of the things we need.† The shop was cal ed Spirit and Soul, and it was tiny but vibrant, cluttered with crystals and unicorn figurines, tarot cards and dream catchers. Everything was painted in shades of purple and silver, and silky wal hangings blew in the breeze from a little windowsil air conditioner. The air conditioner wasn't strong enough to put much of a dent in the stickiness of today's heat, though, and the birdlike little woman with long curling hair and clattering necklaces who emerged from the back of the shop looked tired and sweaty. â€Å"How can I help you?† she said in a low, musical voice that Elena suspected she adopted to fit in with the atmosphere of the store. Stefan pul ed out the scrap of paper covered in Mrs. Flowers's tangled handwriting and squinted at it. Vampire vision or not, deciphering Mrs. Flowers's writing could be a chal enge. Oh, Stefan. He was earnest, and sweet, and noble. His poet's soul shone through those gorgeous green eyes. She couldn't regret loving Stefan. But sometimes she secretly wished that she had found Stefan in a less complicated form, that the soul and the intel igence, the love and the passion, the sophistication and the gentleness had somehow been possible in the form of a real eighteenyear-old boy; that he had been what he had pretended to be when she first met him: mysterious, foreign, but human. â€Å"Do you have anything made of hematite?† he asked now. â€Å"Jewelry, or maybe knickknacks? And incense with†¦Ã¢â‚¬  He frowned at the paper. â€Å"Althea in it? Does althea sound right?† â€Å"Of course!† said the shopkeeper enthusiastical y. â€Å"Althea's good for protection and security. And it smel s great. The different kinds of incense are over here.† Stefan fol owed her deeper into the shop, but Elena lingered near the door. She felt exhausted, even though the day had barely begun. There was a rack of clothing by the front window, and she fiddled distractedly with it, pushing hangers back and forth. There was a wispy pink tunic studded with tiny mirrors, a little hippieish but cute. Bonnie might like this, Elena thought automatical y, and then flinched. Through the window, she glimpsed a face she knew, and turned, the top hanging forgotten in her hand. She searched her mind for the name. Tom Parker, that was it. She'd gone out on a few dates with him junior year, before she and Matt had gotten together. It felt like a lot more than a year and a half ago. Tom had been pleasant enough and handsome enough, a perfectly satisfactory date, but she hadn't felt a spark between them and, as Meredith had said, â€Å"practiced catch and release† with him, â€Å"freeing him to swim back into the waters of dating.† He had been crazy about her, though. Even after she set him loose, he'd hung around, looking at her with puppy-dog eyes, pleading with her to take him back. If things had been different, if she had felt anything for Tom, wouldn't her life be simpler now? She watched Tom. He was strol ing down the street, smiling, hand in hand with Marissa Peterson, the girl he had started dating near the end of last year. Tom was tal , and he bent his shaggy dark head down to hear what Marissa was saying. They grinned at each other, and he lifted his free hand to gently, teasingly tug on her long hair. They looked happy together. Wel , good for them. Easy to be happy when they were uncomplicatedly in love, when there was nothing more difficult in their lives than a summer spent with their friends before heading off to col ege. Easy to be happy when they couldn't even remember the chaos their town had been in before Elena had saved them. They weren't even grateful. They were too lucky: They knew nothing of the darkness that lurked on the edges of their safe, sunlit lives. Elena's stomach twisted. Vampires, demons, phantoms, star-crossed love. Why did she have to be the one to deal with it al ? She listened for a moment. Stefan was stil consulting with the shopkeeper, and she heard him say worriedly, â€Å"Wil rowan twigs have the same effect, though?† and the woman's reassuring murmur. He would be busy for a while longer, then. He was only about a third of the way down the list Mrs. Flowers had given them. Elena put the shirt back in its place on the rack and walked out of the store. Careful not to be noticed by the couple across the street, she fol owed them at a distance, taking a good long look at Marissa. She was skinny, with freckles and a little blob of a nose. Pretty enough, Elena supposed, with long, straight dark hair and a wide mouth, but not especial y eyecatching. She'd been nobody much at school, either. Vol eybal team, maybe. Yearbook. Passable, but not stel ar grades. Friends, but not popular. An occasional date, but not a girl who boys noticed. A part-time job in a store, or maybe the library. Ordinary. Nothing special. So why did ordinary, nothing-special Marissa get to have this uncomplicated, sunlit life, while Elena had been through hel – literal y – to get what Marissa seemed to have with Tom and yet she still didn't get to have it? A cold breeze touched Elena's skin, and she shivered despite the morning's heat. She looked up. Dark, cool tendrils of fog were drifting around her, yet the rest of the street was just as sunny as it had been a few minutes before. Elena's heart began to pound hard before her brain even caught up and realized what was happening. Run! something inside her howled, but it was too late. Her limbs were suddenly heavy as lead. A cool, dry voice spoke close behind her, a voice that sounded eerily like the observational one inside her own head, the one that told her the uncomfortable truths she didn't want to acknowledge. â€Å"Why is it,† the voice said, â€Å"that you can only love monsters?† Elena couldn't bring herself to turn around. â€Å"Or is it that only monsters can truly love you, Elena?† the voice went on, taking on a softly triumphant tone. â€Å"Al those boys in high school, they only wanted you as a trophy. They saw your golden hair and your blue eyes and your perfect face and they thought how fine they would look with you on their arm.† Steeling herself, Elena slowly turned around. There was no one there, but the fog was growing thicker. A woman pushing a strol er brushed past her with a placid glance. Couldn't she see Elena was being wrapped in her own private fog? Elena opened her mouth to cry out, but the words stuck in her throat. The fog was colder now, and it felt almost solid, like it was holding Elena back. With a great effort of wil , she forced herself forward, but could stagger only as far as the bench in front of a nearby store. The voice spoke again, whispering in her ear, gloating. â€Å"They never saw you, those boys. Girls like Marissa, like Meredith, can find love and be happy. Only the monsters bother to find the real Elena. Poor, poor Elena, you'l never be normal, wil you? Not like other girls.† It laughed softly, viciously. The fog pressed thicker around her. Now Elena couldn't see the rest of the street, or anything beyond the darkness. She tried to get to her feet, to move forward a few steps, to shake off the fog. But she couldn't move. The fog was like a heavy blanket holding her down, but she couldn't touch it, couldn't fight it. Elena panicked, tried once more to surge to her feet, opened her mouth to cal , Stefan! But the fog swirled into her, through her, soaking into her every pore. Unable to fight back or cal out, she col apsed. It was stil freezing cold. â€Å"At least I have clothes on this time,† Damon muttered, kicking at a piece of charred wood as he trudged across the barren surface of the Dark Moon. The place was beginning to get to him, he had to admit. He had been wandering this desolate landscape for what felt like days, although the unchanging darkness here made it impossible for him to know for sure how much time had passed. When he had awakened, Damon had assumed he would find the little redbird next to him, eager for his company and protection. But he'd awoken alone, lying on the ground. No phantom, no grateful girl. He frowned and poked one tentative foot into a heap of ash that might conceal a body, but was unsurprised to find nothing but mud beneath the ash, smearing more filth onto his once-polished black boots. After he'd arrived here and started searching for Bonnie, he'd expected that at any moment, he might stumble across her unconscious body. He'd had a powerful image of what she would look like, pale and silent in the darkness, long red curls caked with ash. But now he was becoming convinced that, wherever the phantom had taken Bonnie, she wasn't here. He'd come here to be a hero: defeat the phantom, save the girl, and ultimately save his girl. What an idiot, he thought, curling his lip at his own foolishness. The phantom hadn't brought him to wherever it was keeping Bonnie. Alone on this ash heap of the moon, he felt oddly rejected. Didn't it want him? A sudden powerful wind pushed against him, and Damon staggered backward a few steps before regaining his balance. The wind brought a sound with it: Was that a moan? He altered his course, hunching his shoulders and heading for where he thought the sound had come from. Then the sound came again, a sad, sobbing moan echoing behind him. He turned back, but his footsteps were closer together and less confident than usual. What if he was wrong and the little witch was hurt and alone somewhere on this godforsaken moon? He was terribly hungry. He pushed his tongue against his aching canines, and they grew knife-sharp. His mouth was so dry; he imagined the flow of sweet, rich blood, life itself pulsing against his lips. The moaning came once more, from his left this time, and again he swerved toward it. The wind blew against his face, cold and wet with mist. This was al Elena's fault. He was a monster. He was supposed to be a monster, to take blood unflinchingly, to kil without a second thought or care. But Elena had changed al that. She had made him want to protect her. Then he had started looking out for her friends, and final y even saving her provincial little town, when any self-respecting vampire would have either been long gone when the kitsune came, or enjoyed the devastation with warm blood on his lips. He'd done al that – he'd changed for her – and she stil didn't love him. Not enough, anyway. When he'd kissed her throat and stroked her hair the other night, who had she been thinking of? That weakling Stefan. â€Å"It's always Stefan, isn't it?† a clear, cool voice said behind him. Damon froze, the hairs on the back of his neck rising. â€Å"Whatever you tried to take from him,† the voice continued, â€Å"you were just fighting to even the scales, because the fact is that he got everything, and you had nothing at al . You just wanted things to be fair.† Damon shuddered, not turning around. No one had ever understood that. He just wanted things to be fair. â€Å"Your father cared for him much more than he did for you. You've always known that,† the voice went on. â€Å"You were the oldest, the heir, but Stefan was the one your father loved. And, in romance, you have always been two steps behind Stefan. Katherine already loved him by the time you met her; then the same sad story happened al over again with Elena. They say they love you, these girls of yours, but they have never loved you best, or most, or only, not even when you give them your whole heart.† Damon shuddered again. He felt a tear run down his cheek and, infuriated, wiped it away. â€Å"And you know why that is, don't you, Damon?† the creature went on smoothly. â€Å"Stefan. Stefan's always taken everything you've ever wanted. He's gotten the things you wanted before you even saw them, and left nothing for you. Elena doesn't love you. She never has and she never wil .† Something broke inside Damon at the creature's words, and instantly he snapped back to himself. How dare the phantom make him question Elena's love? It was the only true thing he knew. A cold breeze fluttered Damon's clothing. He couldn't hear the moaning now. And then everything went stil . â€Å"I know what you're doing,† Damon snarled. â€Å"You think you can trick me? Do you suppose you can turn me against Elena?† A soft, wet footstep in the mud sounded behind him. â€Å"Oh, little vampire,† the voice said mockingly. â€Å"Oh, little phantom,† Damon said back, matching the creature's tone. â€Å"You have no idea the mistake you just made.† Steeling himself to leap, he whirled around, fangs ful y extended. But before he could pounce, cold strong hands seized him by the throat and pul ed him into the air. â€Å"I'd also recommend burying pieces of iron around whatever you're trying to protect,† the shopkeeper suggested. â€Å"Horseshoes are traditional, but anything made of iron, especial y anything round or curved, wil do.† She'd passed through various stages of disbelief as Stefan had tried to buy up what seemed like every single object, herb, or charm related to protection in the shop, and now had become manical y helpful. â€Å"I think I've got everything I need for now,† Stefan said politely. â€Å"Thank you so much for your help.† Her dimples shone as she rang up his purchases on the shop's old-fashioned metal cash register, and he smiled back. He thought he had managed to decipher every item on Mrs. Flowers's list correctly, and was feeling fairly proud of himself. Someone opened the door to come in, and a cold breeze whooshed into the shop, setting the magical items and wal hangings flapping. â€Å"Do you feel that?† the shopkeeper asked. â€Å"I think a storm's coming.† Her hair, caught by the wind, fanned out in the air. Stefan, about to make a pleasant rejoinder, stared in horror. Her long locks, suspended for a moment, twisted their tendrils into one curling strand that spel ed out, clearly and chil ingly: matt But if the phantom had found a new target, that meant Elena – Stefan whipped around, looking frantical y toward the front of the shop. Elena wasn't there. â€Å"Are you al right?† the shopkeeper asked as Stefan stared wildly around. Ignoring her, he hurried back toward the door of the shop, looking down every aisle, in every nook. Stefan let his Power spread out, reaching for a trace of Elena's distinctive presence. Nothing. She wasn't in the shop. How could he not have noticed her leaving? He pressed his fists into his eyes until little stars burst beneath his lids. This was his fault. He hadn't been feeding on human blood, and his powers were sorely diminished. Why had he let himself get so weak? If he had been at ful strength, he would have realized immediately that she had gone. It was self-indulgent to give in to his conscience when he had people to protect. â€Å"Are you al right?† the woman asked again. She'd fol owed him down the aisles of the store, holding out his bag, and was looking at him anxiously. Stefan took hold of the bag. â€Å"The girl I came in with,† he said urgently. â€Å"Did you see where she went?† â€Å"Oh,† she replied, frowning. â€Å"She went back outside when we were heading off to look through the incense section.† That long ago. Even the shopkeeper had noticed Elena leaving. Stefan gave a jerky nod of thanks before striding out into the dazzling sunlight. He looked frantical y up and down Main Street. He felt a wave of relief when he spotted her sitting on a bench outside the drugstore a few doors down. But then he took note of her slumped posture, her beautiful blond head resting limply on one of her shoulders. Stefan was at her side in a flash, grateful to find her breathing shal ow yet steady, her pulse strong. But she was unconscious. â€Å"Elena,† he said, gently stroking her cheek. â€Å"Elena, wake up. Come back to me.† She didn't move. He shook her arm a bit harder. â€Å"Elena!† Her body flopped on the bench, but neither her breathing nor the steady beat of her heart changed at al . Just like Bonnie. The phantom had gotten Elena, and Stefan felt something inside him tear in two. He had failed to protect her, to protect either of them. Stefan gently slid a hand under Elena's body, cupping her head protectively with his other hand, and pul ed her into his arms. He cradled her against him and, channeling what little Power he had left into speed, began to run. Meredith checked her watch for what felt like the hundredth time, wondering why Stefan and Elena weren't back yet. â€Å"I can't read this word at al ,† Matt complained. â€Å"I swear, I thought my handwriting was bad. It looks like Caleb wrote this with his eyes closed.† He had been running his hands through his hair in frustration and it stood up in messy little spikes, and there were faint blue shadows under his eyes. Meredith took a swig of coffee and held out her hand. Matt passed her the notebook he'd been examining. They'd discovered that she was the best at reading Caleb's tiny, angular handwriting. â€Å"That's an O, I think,† she said. â€Å"Is deosil a word?† â€Å"Yes,† said Alaric, sitting up a little straighter. â€Å"It means clockwise. It represents moving spiritual energy into physical forms. Might be something there. Can I see?† Meredith handed him the notebook. Her eyes were sore and her muscles stiff from sitting al morning and going through Caleb's notebooks, clippings, and pictures. She rol ed her shoulders forward and back, stretching. â€Å"No,† said Alaric after a few minutes of reading. â€Å"No good. This is just about casting a magic circle.† Meredith was about to speak when Stefan appeared in the doorway, pale and wild-eyed. Elena lay unconscious in his arms. Meredith dropped her coffee cup. â€Å"Stefan!† she cried, staring in horror. â€Å"What happened?† â€Å"The phantom's trapped her,† Stefan said, his voice catching. â€Å"I don't know how.† Meredith felt like she was fal ing. â€Å"Oh no, oh no,† she heard herself say in a tiny, shocked voice. â€Å"Not Elena, too.† Matt stood up, glowering. â€Å"Why didn't you stop it?† he asked accusingly. â€Å"We don't have time for this,† Stefan said coldly, and strode past them to the stairs, clutching Elena protectively. In silent accord, Matt, Meredith, and Alaric fol owed him up to the room where Bonnie lay sleeping. Mrs. Flowers was knitting by her bedside, and her mouth opened into an O of dismay when she saw who Stefan carried. Stefan gently placed Elena on the other side of the double bed by Bonnie's pale and tiny form. â€Å"I'm sorry,† Matt said slowly. â€Å"I shouldn't have blamed you. But†¦ what happened?† Stefan just shrugged, looking stricken. Meredith's heart squeezed in her chest at the sight of her two best friends laid out like rag dol s. They were so stil . Even in sleep, Elena had always been more mobile, more expressive than this. Over the course of a thousand sleepovers, ever since they were little, Meredith had seen sleeping Elena smile, rol herself more tightly in the blankets, snuggle her face into the pil ows. Now the pinkand-gold-and-cream-colored warmth of Elena seemed faded and cold. And Bonnie, Bonnie who was so vibrant and quickmoving, she'd hardly ever kept stil for more than a moment or two in her whole life. Now she was motionless, frozen, almost colorless except for the dark dots of her freckles against her pale cheeks and the bright expanse of red hair on her pil ow. If it weren't for the slight rise and fal of their chests, both girls could have been mannequins. â€Å"I don't know,† Stefan said again, the words sounding more panicked this time, and looked up to meet Meredith's eyes. â€Å"I don't know what to do.† Meredith cleared her throat. â€Å"We cal ed the hospital to check on Caleb while you were gone,† she said careful y, knowing what effect her words would have. â€Å"He's been released.† Stefan's eyes flashed murderously. â€Å"I think,† he said, his voice like a knife, â€Å"that we should pay Caleb a visit.† Elena was suspended in darkness. She wasn't alarmed, though. It was like floating slowly under warm water, gently bobbing in the current, and a part of her wondered distantly and without fear whether it was possible that she had never come up out of the waterfal basin at Hot Springs. Had she been drifting and dreaming al this time? Then suddenly she was speeding, bursting upward, and she opened her eyes on dazzling daylight and gulped a long, shaky breath. Soulful, worried dark brown eyes gazed down into hers from a pale face hovering above her. â€Å"Bonnie?† Elena gasped. â€Å"Elena! Thank God,† Bonnie cried, grabbing her by the arms in a viselike grip. â€Å"I've been here al by myself for days and days, or what feels like days and days anyway, because the light never changes, so I can't tel by the sun. And there's nothing to do here. I can't figure out how to get out, and there's nothing to eat, although I'm weirdly not hungry, so I guess it doesn't matter. I tried to sleep to pass the time, but I wasn't getting tired, either. And suddenly you were here, and I was so happy to see you, but you wouldn't wake up, and I was getting real y worried. What's going on?† â€Å"I don't know,† Elena said groggily. â€Å"The last thing I remember is being on a bench. I think I got caught by some kind of mystical fog.† â€Å"Me too!† Bonnie exclaimed. â€Å"Not the bench part, but the fog part. I was in my room at the boardinghouse, and this weird fog trapped me.† She shivered theatrical y. â€Å"I couldn't move at al . And I was so cold.† Suddenly her eyes widened with guilt. â€Å"I was doing a spel when it happened, and something came up behind me and said stuff. Nasty things.† Elena shuddered. â€Å"I heard a voice, too.† â€Å"Do you think I†¦ set something loose? When I was doing the spel ? I've been worrying that maybe I might have done so accidental y.† Bonnie's face was white. â€Å"It wasn't your fault,† Elena reassured her. â€Å"We think it's the phantom – the thing that's been causing the accidents – that it stole your spirit so it could use your power for itself. And now it's taken me, I guess.† She quickly told Bonnie about the phantom, then pushed up on her elbows and real y looked around for the first time. â€Å"I can't believe we're here again.† â€Å"Where?† asked Bonnie anxiously. â€Å"Where are we?† It was midday and a sunlit blue sky stretched brightly overhead. Elena was pretty sure it was always midday here: It certainly had been the last time she'd been here. They were in a wide, long field that seemed to go on forever. As far as Elena could see, there were tal bushes growing – rosebushes with perfect velvety black blooms. Midnight roses. Richly magical roses grown for holding spel s only the kitsune could coat onto them. A kitsune had sent Stefan one of these roses once, with a spel to make him human, but Damon had accidental y intercepted it, much to both brothers' dismay. â€Å"We're in the kitsunes' magic rose field, the one that the Gatehouse of the Seven Treasures opens into,† she told Bonnie. â€Å"Oh,† Bonnie said. She thought for a moment and then asked helplessly, â€Å"What are we doing here? Is the phantom a kitsune?† â€Å"I don't think so,† Elena answered. â€Å"Maybe it's just a convenient place to stash us.† Elena took a deep breath. Bonnie was a good person to be with in a crisis. Not good in the way that Meredith was – Meredith's way was the planning-and-getting-things-done way – but good in that Bonnie looked up at Elena trustingly with big, innocent eyes and asked questions, confident that Elena would know the answers. And Elena would immediately feel competent and protective, as if she could deal with whatever situation they were embroiled in. Like right now. With Bonnie depending on her, Elena's mind was working more clearly than it had for days. Any moment now, she'd come up with a plan to get them out of here. Any moment now, she was sure. Bonnie's cold, smal fingers worked their way into Elena's hand. â€Å"Elena, are we dead?† she asked in a tiny, quavering voice. Were they dead? Elena wondered. She didn't think so. Bonnie had been alive after the phantom took her, but unwakeable. It was more likely their spirits had traveled here on the astral plane and their bodies were back in Fel ‘s Church. â€Å"Elena?† Bonnie repeated anxiously. â€Å"Do you think we're dead?† Elena opened her mouth to respond when a crackling, stomping noise interrupted her. The rosebushes nearby began to thrash wildly, and there was a great rushing sound that seemed to come from every direction at once. The snapping of branches was deafening, as if something huge was shoving its way through the bracken. Al around them, thorny rosebush branches whipped back and forth, although there was no wind. She yelped as one of the waving branches smacked her across the arm, gashing her skin open. Bonnie let out a wail, and Elena's heart beat double time in her chest. She whirled around, pushing Bonnie behind her. She bal ed her hands into fists and crouched, trying to remember what Meredith had taught her about fighting an attacker. But as she looked around, al she could see for miles were roses. Black, perfect roses. Bonnie gave a smal whimper and pressed closer to Elena's back. Suddenly Elena felt a sharp, aching tug rip through her, as if something were being pul ed slowly but firmly out of her torso. She gasped and stumbled, clutching her hands to her stomach. This is it, she thought numbly, feeling as though every bone in her body were being ground to a pulp. I am going to die.

Seminar Public health Unit1 Research Paper Example | Topics and Well Written Essays - 250 words

Seminar Public health Unit1 - Research Paper Example Nowadays, there are many problems arising in Public Health that needs to be addressed. Public Health developed many techniques for defining and circumscribing a governable terrain, for example in the form of reports, pictures, numbers, charts, graphs, statistics, etc. that soon later develop in the form of seminars (Rose & Miller, 1992, p. 185). Public Health is composed of Public Health workforce who is both large and diverse. The review singled out the role of chairs, leaders, local government, together with chief executives, directors of public health and others working at director level are the one who conducted Public Health Seminar to strengthen the public health function (Department of Health, 2001, p.6). WHO, other specialized agencies and the UN provide technical and consultative services in connection with UNICEF- assisted projects at the planning stage, during the implementation of the projects and in evaluation of results. Public Health Seminar (University of Dakar, Senegal). UNICEF contributed $40,000 in 1962 to public health seminars held in 1963 & 1964. A seminar on health and nutrition and education of the public was held in Congo (Brazzaville) for 67 participants from 12 countries. Ad to higher level of training concerned with production and consumption of a well-balanced food supply for the family (Cannan, 1966, p.64) The Regional Director of Public Health highlighted male health needs and that something should be done to address. This resulted first, in a day-long regional men’s health seminar held in December 1995 for health authority representatives. There was a mixed representation from authorities across the region. In order to try, to identify strategic policy development at health authority level within the West Midlands following the consultancy input, attempts were made to contact all health authorities that sent representatives to the regional seminar in 1995 (Bamford & Luck, 2000, p.

Two Events Essay Example | Topics and Well Written Essays - 750 words

Two Events - Essay Example It acted as a wakeup call for USA to defend its citizens. The following paper looks at the above two events and how they have contributed to the current state of America. Attack on Pearl Harbor On 7th December 1941, the United States of America was intentionally and abruptly ambushed by the air and naval forces of the Japan Empire. The location of the bombing and sinking of American ships was the Pearl Harbor Naval and Army base in Oahu, Hawaii. The US eventually entered World War II due to this homeland assault (Takaki, 2008). I believe that the effects of Pearl Harbor were mostly positive for Americans. Even though the attack terrified the nation, it also united a nation that had been divided due to the war in Europe. After the attack, there were various drives launched such as scrapped iron drive, united paper drives and recycled items. These were used to make items vital for the war such as machine guns, flame throwers, binoculars, and hand grenades. Even the youngest were helpfu l as school children had coin drives in which they gathered coins to purchase war bonds to support the government (Dower, 2011). The second positive effect is that it assisted in ending the Great Depression which had started in 1929. It brought a great need for an industry that provides materials for war-times like ammunition, guns and uniforms for the troops. At the end of the war, citizens purchased all they could not during the war period. There was also a decrease in the rate of unemployment as ten million men and women joined the army while those left at home took jobs in factories. Another positive outcome was that as a resolution not to permit a repeat of World War II, the United Nations was born. The Senate that had declined to sanction the membership of America in the League of Nations following World War I, eventually irresistibly sanctioned US membership in the UN after World War II (Stone, & Kuznick, 2012). There however were some negative elements of the attack in that over 2000 citizens died and 21 ships were sank or damaged seriously. Japanese-American citizens were placed in relocation camps as a measure to ensure that there was no risk of a Japanese descendant acting as a spy for Japan (Takaki, 2008). They were forcefully evicted from their homes within 48 hours and lived in poor conditions. However, in 1988, congress gave a formal apology to the affected and gave the survivors compensations of $20,000 each (Stone, & Kuznick, 2012). After this gesture, America has now turned to be one of the most democratic nations in the world. Its citizens and government became more appreciative to human rights of foreigners and citizens. Conclusion It is clear that if we forget the past then we are bound to repeat its mistakes. The two attacks, even though devastating, shaped USA in their own capacities. They served to bring the nation together in times of crisis. We would not be the strong united superpower we are today without such occurrences. As a count ry, we should take precautionary measures in future and also arrest perpetrators of such attacks while still maintaining socially correct honor to the opinions and rights of mankind. It is right for us as a country to defend ourselves against future attacks but we should do so without destroying our civil rights and values as we do. References Didion, J. (2003). Fixed Ideas: America Since 9.11. New York: New York Review Books. Dower, J. W. (2011). Cultures of War: Pearl Harbor / Hiroshima / 9-11 /

Contemporary British Film Culture -Critically discuss the role and Essay

Contemporary British Film Culture -Critically discuss the role and importance of social realism to contemporary British film culture. Use research and one or two film examples to illustrate your response - Essay Example While some directors may be focused on producing films that deal with some unrealistic issues and rely on special effects, other find a particular joy in creating films that depict the reality as it is and highlight the problems that real people experience in their daily lives. This paper will analyze two films that might be seen as prominent examples of British realism: This Is England (2006, Shane Meadows) and Kidulthood (2006, Menhaj Huda) exploring different aspects of it is providing that social realism is extremely important to contemporary British film culture. In order to do so, the analysis will include the political and social dimension that the films in question should be seen in, the connection between the issues raised and the British traditional culture, the focus on low and tabooed themes, the function of the films to express important ideas, the brutality of the realism shown as well as the necessity of realistic ethos, the trend of films that are shot for the youth t o show the actual affect of drugs, the rejection of narrative conventions to a certain extent to create a unique impact on the viewers. The first and one of the most important aspects that contribute to the significance of social realism in the contemporary British film culture focuses on the ability of such films to let different parts of the population express their views on the screen. Indeed, generally they are silenced in the social discourse because of various reasons and the public might be close to thinking that they almost do not exist if there is no â€Å"the bringing of hitherto neglected groups, hitherto unsaid truths, hitherto unexpressed attitudes on to the screen†(Murphy, 1992, p. 35). Nevertheless, when directors are courageous enough to let these people articulate their ideas freely, the rest of the population is able to hear this small minority. For